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What is Ruby Lane?
Ruby Lane is a US-based marketplace that specializes in antiques, arts, antique collectibles, and jewelry. It was founded in 1998 by Tom Johnson and Jim Wilcoxon, so it weathered the storms of boom and bust successfully. They claim to get 1.1 million unique visitors every month and have 166,000 email lists.
The demographics of Ruby Lane users are fascinating. 93% are between 40 and 70 years old, and 85% are women. As a group, they are well educated, have disposable income, and most importantly, they are already comfortable and familiar to buy (and often sell) online.
How does Ruby Lane work?
Before sellers can open their store, they are pre-screened by Ruby Lane’s in-house team of seasoned art and antique professionals.
There are no auctions on Ruby Lane, as all listings are in a fixed price format. However, sellers do have the option to allow offers, which Ruby Lane can automatically accept, decline, or respond to.
If approved to sell in the marketplace, you must have ten items to sell on your store at all times. You should also know the different listing requirements for each “Lane” (their term for the product category), such as jewelry or antique products.
What are the requirements to list on Ruby Lane?
Requirements for an acceptable store are as follows:
- You must have at least 10 items available for purchase at all times
- Provide at least one online payment method.
- Sell eligible items
- All items must be available for sale.
- A complete and accurate product description
- Commitment to the minimum price: There are no price limits
- High-quality product images
How do you earn money on Ruby Lane?
Ruby Lane specializes in helping people sell vintage items. However, it is targeted toward sellers who want to sell antiques regularly.
How much money can you make on Ruby Lane?
We’ll be honest here: The amount of money you can earn depends entirely on your store’s success.
Some people earn a constant additional income of $40 – $50 a month, while others make enough to quit their jobs and sell on Ruby Lane full time.
Pros of listing on Ruby Lane
- One of the advantages of selling on Ruby Lane is that seller fees and commissions are much lower than those charged by other old online marketplaces.
- Ruby Lane has been one of the best places to sell your antiques online for many years.
- They have a good reputation and a good standing in the antique community.
- They are targeted to viewers looking to purchase antiques.
Cons of listing on Ruby Lane
- Their rates are higher than most other sites.
- Since many craftsmen know Ruby Lane, it is easy for them to find and copy your product.
- It has become very competitive over the years, and all categories are saturated, so you can no longer rely on Ruby Lane to bring shoppers to your store.
How do I sign up to work for Ruby Lane?
Visit the Ruby Lane home page, click Sell, then click join Ruby Lane.
What is the website for Ruby Lane?
Does Ruby Lane have an app?
There are no apps available.
Ruby Lane appears to be attracting more educated and determined buyers who might want to spend more money than anyone looking for deals on eBay. Plus, you can count on high-quality, timely customer support and fast problem-solving here.
There is a one-time fee of $ 100 to set up a store with Ruby Lane and a monthly purchase fee of $69 for stores with 80 items or less. Store fees change based on the number of items you have listed.
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